Westbound & Lakes was set up in 2024 by a group of very experienced China intellectual property investigators with the aim of offering to brands and right holders the most effective anti-counterfeiting enforcement services with a strategic and business-oriented approach. Although the company is young, its founders, as well as its intelligence and investigative teams are made of experts with over 40 years of combined experience in IP investigations and enforcement in China. Our team is also multi-cultural and multi-lingual to help our clients bridging cultures and knowledge differences, making China and its business and legal environment understandable and easily approachable. In particular, at Westbound & Lakes we fluently speak: English, German, Spanish, Italian, French, Chinese Mandarin, and Chinese Cantonese. We are also oriented to the future and we make use of all the latest investigative technologies as well as data collection and analysis software and Artificial Intelligence. We are also very careful to abide with all international quality standards when it comes to information transparency, data protection, anti-bribery and compliance regulations in and outside China. We strive to provide our clients with the highest work product quality in full compliance with their internal policies and with all the relevant laws and regulations.